SEO Writing

Today’s article will be more on the technical side than the creative. Our topic, SEO writing.

This type of writing is great for blogs, content sites, online articles, etc. It stands for Search Engine Optimization, and helps get you noticed on Google and other search engines, and also focuses your Adsense (if you have that) to coordinate with your topic.

To begin, we pick one or two keywords. Since this is a writing site, let’s use writing. Derivatives, such as write and writer, or writings, are included in this one key word.

Now, while writing, make sure to mention the keyword as much as you can. However, and here comes the hard part, don’t make it sound redundant or ridiculous.

For example, let’s take a sentence and pump it up with SEO.

“While creating your novel, make sure that each sentence is packed with drama and builds character.”

Here is a good way to SEO it: “While writing your novel, write each sentence with drama and ensure it builds character.”

It sounds organic and focused. However, there is a terrible way of doing this, thus a bad example:

“While writing your novel, write each written sentence with writer’s drama and write them to build the character.”

To those who know SEO tactics it looks horrible, and to those casual readers it also looks horrendous. Make sure the writing sounds good, while still pumping up your keyword. While the bad example will get you higher relevancy searches, there are two bad consequences (if not more).

-You may get more initial hits, but with poor content your readers will quickly leave.

-Google, and other search engines, send out spiders, and if they find sites with this type of content, it tends to be dropped in rank.

So make sure that your writing is effective, as you always should, and that you focus more on content than simply promoting a keyword.